While the Apocalypse – Blog

Bob Ross the man died nearly thirty years ago, but Bob Ross the archetypal TV painter has never been more widely known. “With his distinctive hair, gentle voice, and signature expressions such as ‘happy little trees,’ he’s an enduring icon,” writes Michael J. Mooney in an Atlantic piece from 2020. “His likeness appears on a wide assortment of objects: paints and brushes, toasters, socks, calendars, dolls, ornaments, and even a Chia Pet.” Here in Korea, where I live, he’s universally called Bob Ajeossi, ajeossi being a kind of colloquial title for middle-aged men. It’s quite an afterlife for a soft-spoken public-television host from the eighties.

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