The Fableists. Play hard, live forever.
“We’re here to kill convention. And produce the very coolest of clobber, that’s sustainable, ethical and built to last. No fast-fashion rubbish. No mountains of wastage. No child labour. Just cool, edgy clothing that doesn’t cost the earth, but helps to save it instead.
Our look is based heavily on cool utilitarian work-wear and classic vintage clothing. Timeless, hard-wearing clobber for kids that will look just as good in 10 years time.
Our threads aren’t about seasons. They’re designed to be worn all year round by both boys and girls.
We are properly sustainable every little step of the way. And we respect every person along the way who makes our clothing happen.”
“The film is a childhood fantasy and a melting pot of London’s foremost talent. The joint venture reflects how innovative entrepreneurial agencies are prepared to invest in brands, not just work for them, allowing all involved to learn as a brand owner, not just supplier. An experience that can only enrich all involved.”
Matt Cooper, founder and entrepreneur The Fableists
Brand_ The Fableists
Director_ Olivier Venturini
Skateboarder_ Finnian Rocillo-Martin
Agency_ Brothers and Sisters
Music_ Hope/Grace by Delta Mainline
