by Colin Marshall

At first glance, Jesse Welles resembles nothing so much as a time traveler from the year 1968. That’s how I would open a profile about him, but The New York Times’ David Peisner takes a different approach, describing him recording a song in his home studio.

“Welles, a singer-songwriter with a shaggy, dirty-blond mane and a sandpapery voice, has risen to recent prominence posting videos to social media of himself alone in the woods near his home in northwest Arkansas, performing wryly funny, politically engaged folk songs,” Peisner continues. This practice has produced “viral hits on TikTok and Instagram, building an audience of more than 2 million followers on those platforms.”

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