Without new rules, campaigns could hoodwink voters with AI-generated ads. And no one really seems to be taking the threat seriously.

Two things happened this week that got me really worried about AI’s role in the US election:

First, WIRED published a massive story on how voters in India have received over 50 million deepfaked voice calls imitating candidates and political figures. That’s a lot of deepfakes, and voters are confusing them for the real thing.

Second, the Federal Communications Commission announced this week that it’s considering new AI ad rules only a few months after it banned synthetic robocalls. (Synthetic ads are ads that are created or altered with AI.) Excuse me, but why is the FCC the only government entity that’s approved new AI and elections rules this year? The Indian election should be a warning sign for the US to get busy regulating, but the FCC is the only one picking up the phone.

Let’s talk about it.

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