Los Pollos Hermanos, Madrigal Electromotive, Mesa Verde Bank and Trust, Davis & Main: Attorneys at Law—all of these brands come from the Breaking Bad/Better Call Saul universe. They also appear in the Fictional Brands Archive, a website dedicated to “fictional brands found in films, series and video games.” Taking the brands seriously as brands, the site draws on research from a new book written by Lorenzo Bernini entitled Fictional Brand Design. And, with its many entries, the site provides a “comprehensive view of each fictional brand, framing them in their own fictional context and documenting their use and execution in source work.”
Other notable brands include Acme (Looney Tunes), ATN News (Succession), Dunder Mifflin (The Office), Federal Motor Corporation (Fight Club), both Grand Budapest Hotel and Mendl’s (Grand Budapest Hotel), and Nakatomi Corporation (Die Hard). Enter the Fictional Brands Archive here.
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